Unicorn feature of Mercedes Benz “Digital Light” displays message for pedestrians

With more than one million micromirrors per headlight, Mercedes-Benz Digital Light HD headlights do much more than just illuminate the highway.

Drivers can project messages on the road in front of a car equipped with the new headlights. The lights can also project navigation guides and road conditions or traffic warning symbols.

Digital Light onboard computers control the HD headlights, which are available in limited quantity for Mercedes-Maybach S-Class sedans. The car shown in the images and video that accompany this article is the Mercedes-Maybach S 560 4Matic, which has a $168,600 U.S. starting list price.

Like most auto manufacturers, Mercedes-Benz introduces new features first in top-of-the-line models for two reasons: exclusivity and scale. Customers who buy the most expensive models are rewarded with a feature most vehicles won’t include for years, perhaps even a decade or more. Also, because the top-model customers are already paying big bucks, they are more likely to spend the extra money new features cost before economies of scale bring prices down.

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