Why Unilever planned to closure its Head office in London?

Back in 2016 when Brexit emerged and it was announced that it will take 2 and half years for Brexit implementation since than Unilever decided to shut down its London Head-office and continue its operations effectively from Rotterdam Netherlands. What makes them going against their original decision and now they plan to it operative in London.

Unilever, the consumer products giant, has given up on plans to close its London headquarters, responding to shareholder criticism of an initiative to simplify the company’s organization.

The company announced in March that it would make Rotterdam, the Netherlands, its sole headquarters. The move was seen as a symbolic blow to Britain as it negotiates a breakup with the European Union.

“We recognize that the proposal has not received support from a significant group of shareholders and therefore consider it appropriate to withdraw,” the company said in a statement.

For nearly a century, the company — whose products include Dove soap, Hellmann’s mayonnaise, and Lipton tea — has maintained headquarters in both London and the Netherlands. Some investors have pushed Unilever to eliminate the dual structure, arguing that doing so would make the company more agile and better able to pursue mergers

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