Tech vs Non Tech

As the tech industry has matured, so has its workforce. As tech companies grow, they need to hire sales and marketing teams to transform technology into revenue. As they expand into new office locations they need operations teams. For job seekers, this means that you don’t have to be a software engineer in order to get a job at a tech company – they are hiring non-tech workers too.

Overall, we found that over half of the open roles at tech companies in the UK today are for non-technical roles. The British job seeker doesn’t have to know how to use Python or SQL — there are a variety of roles open for non-technical workers as well.

Which are the top non-tech jobs tech companies are hiring for right now? Are the majority of open roles at tech companies tech-related, or are they non-tech jobs related to marketing, sales or business operations? Which tech employers are hiring the largest percentage of non-tech workers? How does London compare to other major cities in the UK?

To explore these questions, we use Glassdoor data to look at millions of online job postings in the UK to show the tech versus non-tech breakdown among roles that today’s largest tech companies are hiring for right now.

What We Did

For this analysis, we gathered a sample of tech companies with at least 30 job postings on Glassdoor as of 12th October 2018. Using this list of employers, we categorized their open jobs as either tech or non-tech. We defined tech roles as positions requiring knowledge of code, software or data.

To measure the open roles UK tech employers are looking to fill directly, we removed all jobs from third party IT outsourcing and staffing firms. Finally, for insight into the expected salaries for these tech and non-tech roles, we used a technology similar to the one powering Glassdoor’s Know Your Worth tool to estimate the median base pay for each job opening we found. This sample includes all tech companies on Glassdoor in the UK with at least 30 job openings as of 12th October 2018.

First, let’s take a look at how hiring for tech and non-tech roles varies in towns and cities and across the UK.

Non-Tech Jobs Account for More than Half of Open Roles at UK Tech Companies

Out of all the open positions at UK tech companies on Glassdoor today, just over half are non-tech roles (54  percent or approximately 12,200 open jobs). The remaining 46 percents are tech roles or almost 10,400 open jobs. As today’s tech giants have expanded into new locations, their hiring base has diversified as well.

Most Common Non-Tech Jobs in Tech

The table below shows the 10 most common open job listings for non-tech jobs at tech companies on Glassdoor. Taken together, these 10 jobs account for about 22 percent of all non-tech open jobs for tech companies. This suggests that there is a multitude of different non-tech jobs openings available.  In other words, a job seeker looking to work in tech can find jobs spread across many different titles. An account manager is the most common non-tech role that tech companies employ, accounting for 469 roles, or almost four percent of all non-tech jobs for tech employers. Operations manager job openings make up almost three percent of open non-tech roles being hired by tech employers. The rest of the top 10 include sales, marketing, and recruiting positions.

As tech companies expand, they begin to require a variety of more traditional non-tech roles to help transform their technology into revenue.  Sales, marketing, operations, and recruiting roles are in high demand which shows that these are key business functions to help grow a tech company, similar to other industries. In return,  job seekers with these backgrounds and skills have the opportunity to work at these coveted tech employers.

Most Common Non-Tech Jobs Being Hired Today by UK Tech Companies

Non-Tech Job Title Open Jobs at Tech Companies % of Open Non-Tech Roles 
Account Manager 469 3.9%
Operations Manager 329 2.7%
Project Manager 317 2.6%
Account Executive 315 2.6%
Marketing Manager 276 2.3%
Sales Executive 219 1.8%
Support Technician 212 1.7%
Business Development Manager 199 1.6%
Recruiter 172 1.4%
Security Officer 171 1.4%

Source: Glassdoor Economic Research (glassdoor.com/research)

Most Common Tech Job Titles

Below is a table that shows the top 10 most common tech job titles being hired by tech employers in the UK today.  Similar to what we found in the U.S., the software engineer is the most in-demand tech job across tech companies. Software engineer job openings account for 11 percent of the open tech roles in our sample, by far the most prominent role across tech and non-tech positions.

The second most common tech job hiring today is product manager, which accounted for over four percent of open tech roles. Software development engineer and solutions architect are also common tech roles, both accounting for 3.5 percent of all tech roles. Data scientist roles account for almost three percent of open tech roles at tech companies.

Most Common Tech Jobs Being Hired Today by UK Tech Companies

Tech Job Title Open Jobs at Tech Companies % of Open Tech Roles
Software Engineer 1,189 11.4%
Product Manager 468 4.5%
Software Development Engineer 367 3.5%
Solutions Architect 361 3.5%
Web Developer 316 3.0%
Software Developer 315 3.0%
Data Scientist 291 2.8%
Systems Engineer 214 2.1%
DevOps Engineer 209 2.0%
Business Analyst 193 1.8%

Source: Glassdoor Economic Research (glassdoor.com/research)

When combined, these top ten common jobs account for almost 35 percent of all tech open jobs for tech companies. Compared to non-tech roles, there is less role diversity in open tech roles being hired by tech companies.

Non-Tech Jobs Breakdown by Employer

Among UK tech employers, the percentage of hiring for non-tech versus tech roles varies widely. In the figure below we show the percentage breakdown for nine major tech employers in our sample. All nine of these companies had over 180 open jobs in the UK on Glassdoor. Overall, Salesforce was hiring the highest percent of non-tech roles compared to tech roles, with 83 percent of their open jobs being non-tech roles. SAPOracle, and Amazon were also hiring predominately non-tech workers, with over half of the roles on Glassdoor being categorized as non-tech.

On the opposite end of the spectrum, only 38 percent of Microsoft’s open roles were for more traditional non-tech jobs, with 62 percent being for tech jobs. The majority of job postings at ExpediaAppleFacebook, and Google were also for tech roles. Among Google’s open roles, 48 percent were non-tech roles while 52 percent were tech roles. Similarly, Facebook had about 47 percent non-tech roles and Apple had 53 percent on-tech roles open out of their total openings.  These data show that several major tech companies are hiring for a majority of non-tech roles.

Open Non-Tech Jobs at UK Tech Companies Today

Source: Glassdoor Economic Research (glassdoor.com/research)

How Does Pay Stack Up for Tech and Non-Tech Roles?

For this analysis, we focus only on base pay for open jobs for tech employers. We use base pay because it is the most accurately-reported portion of pay for most jobs. Although it doesn’t capture bonuses or stock-related compensation, it’s a useful benchmark that allows an apples-to-apples comparison of pay for different jobs today.

The figures below show the distribution of median base pay for open non-tech roles compared to the distribution of median base pay for open tech roles being hired by tech companies. The horizontal axis shows estimated base pay for the job, and the vertical axis shows the number of jobs in each salary range. In the figure, each green bar or “bin” has a width of £5,000 per year, ranging from zero to £100,000 per year.

Median Pay for Non-Tech Jobs at UK Tech Companies

Source: Glassdoor Economic Research (glassdoor.com/research)

Median Pay for Tech Jobs at UK Tech Companies

Source: Glassdoor Economic Research (glassdoor.com/research)

For non-tech jobs, most salaries are concentrated in the £30,000 to £40,000 per year range. By comparison, tech job salaries are higher, with the majority falling into the £35,000 to £45,000 per year range. For non-tech jobs, the median base pay in our sample was £38,100 per year, while the median base pay for tech roles was £40,400 per year — a difference in median pay of over £2,000 per year.

Non-Tech Jobs Breakdown by Location

Among different towns and cities in the UK, the percentage of hiring for tech versus non-tech roles varies widely. In the figure below we show the percentage breakdown for the 15 cities or towns with the most open jobs at tech companies.

Tech companies in Exeter are hiring the highest percent of non-tech jobs compared to the 14 other towns and cities included below. Over 68 percent of Exeter’s open roles at tech companies were for non-tech jobs. The majority of job postings at tech companies in Slough, Reading, Birmingham, and Leeds were also for non-tech roles. In London, over half of the open roles at tech companies are for non-tech positions (52 percent).

On the opposite end of the spectrum, tech companies in Cambridge were hiring the lowest percent of non-tech roles compared to tech roles, with only 30 percent of their open roles being non-tech roles. Oxford, Belfast, and Edinburgh were all hiring less than 40 percent non-tech roles at their respective tech companies.  These data show that the hiring needs and talent supply for technical vs. non-technical skills in different cities vary across the UK.

Open Non-Tech Jobs at Tech Companies in Major UK Metros

Source: Glassdoor Economic Research (Glassdoor.com/research)

Conclusion

These findings in the UK confirm the trend that we also found at tech companies in the United States:  as these companies mature and expand globally, they need to hire a more diverse workforce including both tech and non-tech talent. The most common non-tech open roles at tech companies in the UK today are account manager, operations manager, project manager, account executive, and marketing manager. However, non-tech job openings are spread across a diverse range of job titles, many being in sales, marketing, operations and recruiting.

The percentage of non-tech workers being hired at tech companies varies greatly by employer and location. We found that Salesforce and SAP were hiring the highest percentage of non-tech workers with over 60 percent of open roles being for non-tech roles. We found that tech companies in Exeter were hiring the highest percent of non-tech roles (68 percent) compared to Cambridge which was only hiring 30 percent non-tech roles. In London, about half of open roles at tech companies are for non-tech jobs (52 percent).

Overall, we found that over half of the open roles at tech companies in the UK today are for non-technical roles. The British job seeker doesn’t have to know how to use Python or SQL — there are a variety of roles open for non-technical workers as well.