Apple says that part of the proceeds of sales from its (PRODUCT) RED range goes to the Global Fund HIV/AIDS grants that provide testing, counselling, treatment, and prevention programmes with focus specifically on eliminating transmission of the virus from mothers to their babies. As of December last year, the iPhone maker had raised over $160 million (nearly Rs. 1,038 crores) for the (PRODUCT) RED brand owned by (RED).
All two (PRODUCT) RED Editions will initially be available for pre-orders in the US and other markets from Tuesday, and will be and in stores beginning Friday, April 13. India availability for the new models is set for May. Last year, Apple brought the red variants of the iPhone 7 and iPhone 7 Plus in 128GB and 256GB storage options. The aim of launching the red variants is to support (RED), an organisation that raises awareness and funds to help combat HIV/AIDS in Africa
Apple said both special edition models will be available to order beginning Tuesday, April 10 after 5:30 a.m. PDT, and start delivering to customers and arriving in stores in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Singapore, South Korea, the UK and US on Friday, April 13. Brazil, Denmark, Ireland, Italy, Malaysia, Mexico, Netherlands, Norway, Russia, Saudi Arabia, Spain, Sweden, Switzerland, Taiwan, Thailand, UAE and other countries and regions will follow later in April, with Chile, Colombia, India, Israel, Turkey and other countries and regions following in May.
Apple also introduced a new (PRODUCT) RED iPhone X Leather Folio, which will be available beginning Tuesday at $99 (Rs. 7,900) in the US.
With the new launch, Apple is now offering a plethora of (RED) products, including leather cases, silicone cases, and smart battery case for iPhone, as well as Apple Watch Sport Band, Apple Watch Classic Buckle, Beats Solo3 Wireless Headphones, Beats Pill+ Portable Speaker, iPod touch, and a Smart Cover for iPad.